It brings back decadent childhood memories of eating poolside and working off the sugar rush in the water. Even with the awareness that it's a mass-produced sugar-coated fried dough ball, I am always amazed that a Timmy Ho's apple fritter remains true to my tastebuds' memories. While I generally try to stay away from doughnuts, in the right circumstances (like a long road trip along the 401), I cede to my junky temptation and don't feel guilty at all. Mmmmm...doughnut.