Awash in cupcake-triggered images of gradeschool birthday parties, EasyBake ovens and Betty Crocker kitchen kitsch, I bit into my first-ever generously frosted Babycake the other week. Mmmmm! Under that cutie homestyle exterior lay flavour sophistication and moist cake to rival any fancy gateau. Mine was perfectly spiced pumpkin, with tangy cream cheese icing. I was very vocal about its deliciousness. My friend announced impending Babycake addiction. With so many more to try, this is likely.