I know that they are tracking my purchasing patterns each time I hear my Optimum card scan, but I love the rewards. I'm diligent about saving my Optimum points up for the biggest store value. It takes a lot of calculated spending (with the Optimum visa, of course) to rack up $150 worth of points! I've stocked my pantry, vanity, medicine cabinet and cleaning closet with purchases made with points. Thank you Shoppers for rewarding my addictions.
